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We’re Poshing!

Looking for incredible deals on coastal apparel and accessories? Duh, who isn’t! Now you can score deals by shopping our Southern Aloha Poshmark Closet! Featuring paddle and surf apparel BELOW wholesale cost, you will freak on the deals. Poshmark is the new way to do retail. Plus you can become a Posher yourself and make money selling your own gear. Check it out here:

Poshmark Rules
Welcome to our Closet!
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…And we’re back!

It’s been 8 weeks since Hurricane Florence gave us the smackdown, but we are now open in our “board house” stocked with boards, paddles, gear, and “Flo” damaged goods at low, low prices. Help us stay New Bern Strong and stop by to score our deals and keep the dream alive!

Check out our journey through our Google Photo Album: SUO Before & After:

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Flowing After Flo

Well, we’re still flowing after Flo in Hurricane Recovery mode at Stand Up Outfitters in New Bern after a complete flood out of both buildings. While we ARE still able to fulfill online orders and offer free regional delivery on board purchases, our water and land-based operations are on hold until we can reset our SUP world. If you’re in New Bern, feel free to stop by to see if we’re around. If we’re not there, we’re out meeting with the people who are going to help us re-build and keep flowing forward. We’re looking forward to a Recovery Party and raising funds to help others affected by Flo. Stay tuned to this space and take care of each other. Mahalo!

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Summer is for the Sale

It’s still paddle season but we’ve lost our minds and decided that our summer board inventory needs to get on the water before the first frost bites. That’s why we just marked down our curated collection of SIC Maui boards for your benefit! Yes, we want you to love paddleboarding as much as we do, so we’re giving you the opportunity of a lifetime to provide a home for a paddleboard for less! So stop scrolling, wishing, hoping, and waiting for the right time to buy a paddleboard because the time is now! Summer is for the Sale!¬†